Returning 11 years after their rancorous breakup, Pixies re-grouped for an acclaimed sold-out reunion tour, featuring 4 sold-out shows at iconic London venue, Brixton Academy.

Four Nights Of Beautiful Chaos


More than a decade after their last performance, the 2004 comeback tour of iconic rock band Pixies went down as one of the best in music history. We were asked by Demon Music Group at the BBC to create a packaging identity for four iconic gigs at the O2 Academy Brixton as they were pressed on vinyl for the first time.

A Rock ‘n Roll Look & Feel


Legendary artist & designer Vaughan Oliver defined the style of the Pixies in their early album covers. Our look & feel needed to pay some homage to that world but be distinct — the band are legends now and these precious live recordings deserved a packaging identity to match.

Recorded Live


Pixies are a relentless live band — their blistering punk energy delivers their catalogue back-to-back for hours. We wanted to immortality this grit and energy in our photographic treatment style.

Iconic Gigs. Iconic Venue.


With a distinct architectural style, phenomenal sound, and a deep history of live music, the O2 Academy Brixton is a favourite venue among artists, fans, and critics alike. How could the building tie authentically to the concept?

Welcome To The World Of Pixies In 2004


The product consisted of two formats: an 8LP box set with colour splatter vinyl and 8CD hardback book. The book was printed with UV and foil cover, including a booklet with fan quotes, show photography and a fold-out poster. 

Put another way, we created a premium product for die-hard fans.

The O2 Academy Brixton Takeover


The venue was central to our concept. Drawing inspiration from the building’s architectural drawings, we depicted the Pixies banners flying high, an audio conquest for their fans. Put the four vinyls on the floor together and they make up the famous academy frontage.

In The Spotlight


Both our silhouette spotlight graphics and the special vinyl colours were taken directly from the original CD artworks released in 2004. By using the band’s silhouettes against these colours, we depicted the band’s live allure.

See The Noise


From shots of the band to photographs of the crowd, scans of ticket stubs to the images of the Brixton Academy itself, all photography was treated with a grungy grain that’s evocative of the Pixies wall of sound style.

Colour In The Dark


The vinyl disc colour splatter has a beautiful contrast against sleek black packaging. The limited edition version of the LP release also included splatter vinyl with juxtaposed impact against the stark black packaging.

One From The Fans


The live recordings were feverishly received by Pixies fans. The artwork for the individual sleeves is still being used by streaming platforms and even the band have been snapped with the boxset too!

Long Live The Academy,
La La Love You


It was an absolute dream to work on a project for a world renowned band like Pixies, we’re thrilled with how the project came out, finding the right balance of celebrating the venue, creating a style for future live releases and above all else, creating artwork that fits into the Pixies world.

Our initial Pixies release, ‘Live In Brixton’, was a great success. John created a style which was well received by the band and the fans, and as a result we have used the style across our range of releases with Pixies. We look forward to working with Dare and continuing this series into 2023 and beyond.
Dan Walton, Demon Music Group
Case Study

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